Caledonian Cowgirl has worked across many sectors of design.
Below you will find examples of our graphic design work.
The goal of a brand is to make a company unique and recognisable, to project a desired image, and create a clear and cohesive brand with a consistent tone of voice across all channels.
Combining visual sensitivity with skill and knowledge in areas of communications, technology and business graphic design is a problem solving process, that requires substantial creativity, innovation and technical expertise.
Editorial design is an exercise in combining technical detail with artistic flair, showing how the many elements of graphic design can come together in one place.
Editorial design is an ongoing project – it needs to be able to develop.
There’s nothing worse than art for art’s sake, so advertising is all about engaging with audiences through a variety of mediums, whether that is print, outdoor, TV or online.
There is plenty of room for creativity and originality whilst working within brand guidelines. Art Direction involves creating briefs, planning people, locations and props that fit the creative, and working with the photographer to come up with the best solution.